Business Analyst
Indiana University
Brandalynn White is the Business Analyst for Elements@IU in the Office of the Vice President for Student Success, Enrollment, and Institutional Effectiveness at Indiana University. Joining the team at the start of the implementation process, she manages the day-to-day implementation and serves as system administrator. Through her Master’s in Literacy, Culture, and Language Education, she focused on employees as diverse adult learners and incorporates this approach into her daily work, developing solutions, resources, and best practices to allow users at all levels to reach their personal and professional goals. Prior to this role, Brandalynn spent over a decade directing customer service teams in enrollment management and international student and scholar services at IUPUI.
Indiana University (IU) has embarked on a significant transition from the DMAI (Watermark: Digital Measures Activity Insight) system to Symplectic Elements for faculty activity reporting. Prompted by faculty feedback, IU selected Elements through a competitive RFP process in spring 2024 and successfully launched the new system across all nine campuses by the end of the year.
The implementation team reimagined faculty activity reporting from the ground up—migrating years of historical data, integrating with multiple platforms across IU's technological ecosystem, and providing training to thousands of faculty members. This ambitious effort was deeply collaborative, involving faculty and administrative stakeholders at every stage. The focus remained on enhancing user experience, streamlining workflows, and ensuring the seamless and accurate transfer of existing data.
In this panel, key decision-makers and stakeholders will share insights, challenges, and innovative strategies from this transformative journey.





